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ON A ROLL

Published on .

After spending years in promotion at agencies including Young & Rubicam and Responsive Marketing, Bob Leonard last year launched PromotionLINK, offering tie-in promotion opportunities to package-goods marketers and sales promotion executives.

Age: 37

Title: President, RSL Communications, New York

Hot concept: Valuable, cash-equivalent, real-value promotions. Consumers can instantly identify them.

Cold: Percentage discounts and general cents-off coupons. People are bored with these tired vehicles.

Tip: Take more creative risks. Make tie-ins personal.

Insight: The best promos are entertaining, surprising.

Peeve: Oversponsored events, too many tie-ins.

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