Title: Director of corporate sponsorships
Challenge: Justifying investments in properties; finding clear and consistent ways of measuring results.
Goal: Sponsor fewer events, getting maximum reach per event.
Prediction: Sporting event sponsorship is losing ground to general event sponsorship.
Tip: Don't spread yourself too thinly. Work toward creating long-term brand synergies with events.
Pet peeve: Wading through 100 poorly prepared proposals