Four A's responds to salary queryThe American Association of Advertising Agencies sent out an industrywide memo in response to a Morgan Anderson Consulting questionnaire requesting individual employee salary information. The Four A's called it "most rare" for agencies to provide such data to any consultant or client. The Four A's confirmed it sent out the memo, but declined to elaborate. "It is imperative for clients to have their agencies disclose individual salaries . . . so fees are not unreasonable," said Morgan Anderson Managing Principal Arthur Anderson, adding the information is kept confidential.
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