A SAMPLING OF BURNETT CREATIVE THROUGH THE YEARS

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Leo Burnett's philosophy of advertising can best be summed up in this statement from him: "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

The examples reproduced here exemplify those words from the founder, and they also underscore the agency's commitment to brand-building. As client Paul Walsh, CEO of Pillsbury Co., says (page LB-16), the agency "has a clear vision for how to grow brands."

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