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Published on .

1959-1960: The "Be Sociable" campaign.

1960: Pepsi reintroduces can cola after its unsuccessful 1949 try (left).

1969: Pepsi launches the "You've got a lot to live, Pepsi's got a lot to give" campaign (right).

All stars: The "Gotta Have It" campaign features an all-star cast including Jimmy Connors.

1996: Dieste & Partners creates "G-o-o-oal" for Hispanic market.

1985: "Archaelogy" wins prizes, has fun at Coke's expense.

1988: Michael Jackson stars in the four-part serial from BBDO.

1996: "Security Camera" spot continues spoof of Coke driver.

1997: Newborn "Norman Pheeny" stars with supermodels.

1998: "Goose" breaks during the Super Bowl telecast.

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