BE A SPORT; IT MIGHTA HAPPENED

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Contest #430: What is happening to the great American sports pastimes? Baseball is going on strike. Basketball got boring. Football is ... well, we're sure something will go wrong with football, too. So what new sport is going to pick up the slack? Neither hockey nor soccer are quite there yet. Badminton? HA HA HA! But seriously, any sport could make it big-with the right marketing plan. How about a pro curling league, sponsored by Spic 'n Span? T.N.T.ers: come up with the next marketing effort and sponsor support for a new pro sports league.

And now for the results of Contest #426: we asked you for the next marketer to use a dubious historical event as an advertising hook and you suggested: "Porsche: The car that made James Dean famous," "Du Pont weed killer: clinically tested during the Vietnam War" and Coca Cola Co.'s new "O.K."soda: "Napoleon had his Waterloo, too!" And:

First Prize: McDonald's Corp. offers "Children's Crusade" Happy Meals for kids who are willing to fight for what they believe in. In this case, the right to eat fast-food packaged with cheap plastic toys. Jeff Walter, copywriter, Vital Communications, Lexington, Ky.

Second Prize: A spot for L.A. Gear's blinking light shoes: "When you're ready to slam it home, you need the shoe that gets you there with the right horsepower! Just like our colonial forces, our shoes will save the day! L.A. Gear: As unstoppable as the charge of the Light Brigade!" Greg Stroud, creative director, Wheeler Advertising, Birmingham, Ala.

Third Prize: An Egyptian setting finds a gangly teen-ager distraught over surfacing acne and other "plagues" right before prom. He appeals to the kindness of Moses, "Let my pimples go!" Moses throws his staff to the ground where it becomes a tube of Clearasil. "Use Clearasil. People will think you're a God." Felicia Sass, intern, Image Dynamics, Baltimore.

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