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A VISION OF MICROSITES

Published on .

Michael Browning is founder and president of Chicago-based Douglas-Danielle, which is creating for Bank of America Web-based "campaign-specific microsites" to give consumers personalized, high-speed access to targeted solicitations. The sites also will reduce the bank's costs by decreasing the need for return postage, manual fulfillment and live customer service reps. "We think there's going to be a movement toward campaign-specific microsites," he says. They "allow consumers to respond on their own terms."

Datafile

Age: 33.

Education: DeVry Institute of Technology, Chicago.

Work highlights: February 1997-April 1998, VP-business development, TargetCom, Chicago; June 1986-February 1997, account manager, May & Speh (later merged into

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