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A&W root beer to FCB for creative

Published on .

Cadbury Schweppes' Dr Pepper/Seven Up unit has added the creative assignment for its A&W root beer brand to Foote, Cone & Belding, Chicago, which had been handling the media portion of the account. FCB has handled several other brands for the company since 1989 including Canada Dry ginger ale and mixers, Schweppes ginger ale and mixers, Vernors, Sun-drop, Sunkist, Crush and Squirt. Creative for the root beer brand was formerly handled by Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. Billings were not disclosed.

Separately, FCB has promoted three VP-art directors to VP-creative director: Wayne Carey, Jim Fansler and Heather Haley.

Copyright March 1998, Crain Communications Inc.

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