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As the Advertising Club of New York celebrates its centennial year, members of its board and several past presidents were asked this question: "On the occasion of its 200th birthday in 2096, what would you like the club to have accomplished?" Here are some of the responses:

Richard Alcott, president, Senior Resource Partnership

The club is recognized for its industry leadership and community service through ongoing, comprehensive educational services for young professionals. The series complements in-house nuts-and-bolts training by focusing on understanding the broader context and conduct of our industry.

Wilder Baker, chairman-CEO, Warwick Baker O'Neill

By its 200th birthday, I want the Ad Club to be appropriately recognized for all of the many contributions it makes to our industry and to the city in which we work. Its substance and value warrant more support!

Paul Cappelli, president, the Ad Store

MICROSOFT CITY, 1/1/2096-The Ad Club, founded 200 years ago in what then was known as New York City (when cities still had quaint names with no commercial value), is flexing its muscle as this city's sponsor's most influential behind-the-scenes consulting entity.

Made up of the cyber-nation's most influential marketers, the Ad Club will be honored with the Benevolent Order Award for keeping the city aglow in valuable commercial wonder. The award will be given by the Grand Chairman of Microsoft City, William Gates IV.

Joanne Davis, managing partner, Bozell Worldwide

The definition and focus of the club will change as the industry changes. We will be a magnet for anyone connected with selling (and, after all, everyone sells) and growth (New York's economy is based on growth).

We have tens of thousands of electronic members from all over the world. This macro advertising industry, as embodied by the Ad Club, will be revered, respected and loved by all people in New York, and as synonymous with New York as the movie industry is with Los Angeles.

Steven Farella, exec VP-director of media services, Jordan, McGrath, Case & Taylor

Leadership in the New York ad community, including:

Influence on undergraduate and graduate advertising curriculums;

Ongoing education, training and inspiration of advertising professionals from all sources (agencies, clients, media);

Full participation of industry leaders to direct and develop the club's activities.

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