The Agency Report is a ranking of advertising agencies and specialty marketing services agencies as well. It also reports on the world's leading ad organizations and agencies in more than 100 countries.
This year, no separate forms are required for sales promotion and direct response agencies. Shops in those marketing services should complete the main agency form, augmented to reflect activities from those specialties.
Also included in the questionnaire packet are forms for agencies with business-to-business and interactive ad activity.
Business-to-business agencies will be ranked in the Agency Report but will receive in-depth coverage in the July issue of Advertising Age's Business Marketing. Interactive agencies also will be listed but covered more comprehensively in a separate report in Ad Age's Interactive Media & Marketing section.
Please contact Research Editor Susen Taras in the Chicago office at (312) 649-5413 for a copy of the questionnaires if needed.