AA, CBS HAIL TV SPOTS' 50TH ON PRODIGY

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CHICAGO-Advertising Age and CBS on Feb. 21 begin an online promotion on Prodigy keyed to the 50th anniversary of the TV commercial.

The promotion is tied to Ad Age's Feb. 28 special issue on "50 Years of Television Advertising" and CBS' upcoming special, "The Greatest Commercials Ever Made."

By using Ad Age or CBS as keywords, Prodigy members can go directly to the CBS site or be hotlinked to the location via an Ad Age link.

The promotion allows Prodigy subscribers to read a history of notable moments in TV advertising, vote for their favorite commercials, complete a trivia quiz that challenges users to associate personalities with the commercials in which they appeared or play a game that matches famous slogans with products.

The CBS site will also be hotlinked to Ad Age, offering Prodigy subscribers a free preview of Advertising Age Online.

The promotion runs through March 3.

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