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In conjunction with Advertising Age's Best Advertising Awards of 1996 competition, entries gathered by four Ad Age licensee and affiliated marketing publications in other countries also were judged. The publications are Pubblico (Italy), Advertising Week (Greece), Mercado (Dominican Republic) and Editions Info Presse (Canada-Quebec).

Here are the country-by-country winners, with the advertiser, ad and agency cited:


TV: 1st place: Pagine Gialle (Yellow Pages) "The Bank," BGS DMB&B; 2nd place: Superga shoes "Examination," Pirella Gottsche Lowe; 3rd place: Diadora "Lions," Verba DDB.

Print: 1st place: Swatch "Sunny Side Up," BGS DMB&B; 2nd place: Salmon of Norway "The Most Exquisite Fish Meat," FCA!BMZ; 3rd place: Superga shoes "Superga Rubber," Pirella Gottsche Lowe.


TV: 1st place: Athenian Brewery "Amstel Gold," Spot Thompson Advertising; 2nd place: Kraft-Jacobs-Suchard "Box of Memories," Geo- Young & Rubicam; 3rd place: Kia Motors Hellas "Check It Out," Ashley & Holmes Athens.

Print: 1st place: Theologos "Woman," Staff Advertising; 2nd place: Leon & Partners "Great Advertising & Great Sex Have the Same Rules," Leon & Partners; 3rd place: Suzuki Alto "Ape," Leon & Partners.


TV: 1st place: Malta India "Freshness," McCann-Erickson Dominicana; 2nd place: Aceita Cristol "I Bring.*.*.," Publicita Inter-America; 3rd place: Nestle Cerelac "Blend It Up.*.*.," McCann-Erickson Dominicana.

Print: 1st place: Codetel "En resumen.*.*.," Cazar Publicidad; 2nd place: Nine West "Liposuction," Zolez; 3rd place: Brugal "Extraold," Young & Rubicam Damaris.


TV: 1st place: Air Canada "Bailey," Marketel; 2nd place: Desjardins "Comptes/Fonds," Marketel; 3rd place: Coca-Cola "Planet," Marketel.

Print: 1st place: Hammond Menear `Not Another Pharmaceutical Agency," Hammond Menear; 2nd place: Air Canada "Relief," Marketel; 3rd place: Christian Dior "Dolce Vita," Tequila Communication & Marketing.

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