AA Group expands multicultural post

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[New York] The Ad Age Group has tapped Chiqui Cartagena and Suzanne Hermalyn Harris to fill new development positions.

Ms. Cartagena, 43, becomes director-business development-multicultural, while Ms. Hermalyn Harris, 43, rejoins the staff as director-business development.

In her new post, Ms. Cartagena is charged wtih growing Ad Age and Creativity's business in the multicultural markets, which include Hispanic, African-American, Asian-American and gay and lesbian, through print and online advertising, custom projects and events. Her upcoming book, "Latino Boom! Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market" hits bookstores this September.

"As an expert in the Hispanic market," said Ad Director Paul Audino, "Chiqui is well suited to tap into the many opportunities in these exploding spaces."

Ms. Hermalyn Harris will work with the sales team in developing client-targeted custom programs, as well as manage direct account categories for Point, Ad Age's monthly for the executive suite.

Prior to rejoining Ad Age, she was a principal in a Boston marketing consultancy firm.

"We are thrilled to welcome back Suzanne's considerable talents to the Ad Age team to help us grow our custom business and spearhead our exciting new monthly magazine, Point," said Allison Arden, general manager-online and custom programs.

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