Advertising Age will provide trivia questions for the first national interactive trivia game about advertising, sponsored by NTN Communications and the New York Ad Club.
The 60-minute "NTN Interactive Ad Club Challenge" will be played March 7 at many of the more than 1,500 hospitality locations that are part of NTN's interactive network.
The games are played on hand-held, cordless "Playmaker" keyboards. TV screens show questions; participants use the Playmakers to punch in answers. Computers in NTN headquarters in Carlsbad, Calif., tally results instantly and feed them back into the participating locations. NTN programming includes about 14 minutes of advertising per hour.
The event starts at 7:30 p.m. ET. More than 1,000 ad club members and guests are expected to participate.
Multiple-choice "Challenge" questions for ad club teams of four, ranging from "famous commercials" to "ad personalities," start at 8:30 p.m. First prize is a weekend for four at La Costa Resort & Spa, Carlsbad, Calif. Twenty-four other prizes-luggage, cordless telephones, clock radios, cameras, etc.-will go to six runner-up teams.
Ad club members in Detroit, Chicago, Los Angeles, Boston, Washington, San Diego, St. Louis and Portland, Ore., are invited to participate. Participants, who must sign up in advance, receive a team identification number in order to play.
"Our objective is to show advertising decision-makers the long-term repetitive exposure the NTN network has to offer advertisers," said Jerry Petrie, NTN senior VP-marketing. Fred Danzig, editor of Ad Age, said, "We're happy to have been invited to inject some badly needed fun into the business. And we do hope the questions and answers that we supplied will somehow match up correctly."
For more information, call NTN at (800) 755-5459, extension 283 or 253.