Anne-Marie Marcus, senior VP at Screenvision Cinema Network, U.S. sponsor of the Cannes festival, said the six issues to be written, edited and produced by Ad Age Custom Publishing will be distributed to 5,000 attendees at their hotels, seminar sites and screening rooms.
The official festival publication will feature print and poster finalists, film category finalists, and coverage of festival-related events and industry news from all continents.
"Who better to report on the advertising awards event of the year than the people who report on advertising and marketing every day, every week, all year?" Ms. Marcus said.
Anthony Vagnoni, editor of Advertising Age's Creativity, will be Lions News editor.
"We're looking at ways to raise the level of excitement and anticipation of each new issue," he said. "Look for innovative layout and design to enhance and complement our presentation of the year's best creative work."
John Brice, Ad Age director of custom publishing, said Lions News will also carry features and news from Ad Age's network of more than 100 reporters, editors and correspondents.
"As the primary source of information for the advertising industry and a leader in the global creative community," he added, "we are honored to have been chosen for this challenging publishing venture."
Ad Age's custom unit has created publications for the U.S. Postal Service, Magazine Publishers of America's Stephen J. Kelly Awards Program, Advertiser Syndicated Television Association and other marketing groups. Information on Lions News ad rates or other custom publishing opportunities is available from Mr. Brice at (212) 210-0725.