AA, SCREEN DIGEST SPONSOR EUROPEAN MEDIA CONFERENCE

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BRUSSELS-European Commissioners and media industry leaders from Europe, the U.S. and Asia/Pacific will gather here March 24-25 to discuss "Media in Europe Towards the Millennium."

The conference is being organized by U.K. investment firm Media Ventures International, Belgian think tank Club de Bruxelles, the Denton international legal group and KPMG in association with Advertising Age and Screen Digest.

Catie Thorburn, Club de Bruxelles director, said the subjects to be addressed include present and future media policies and Europe's right to legislate in a global marketplace. Other topics include, "Does the consumer really want 500 cable channels?"; how Europe's audiovisual industry should deal with competition from Hollywood, and proposals for the European Commission's policy on cross media ownership.

Speakers include Andrew Knight, News International chairman, who will deliver the keynote at a gala dinner; Michel Delloye, managing director, Luxembourg-based broadcaster CLT; Marc Tessier, director general, European pay TV channel Canal Plus, and Ivan Hodac, senior VP, Time Warner Europe.

Joseph Cappo, senior VP-publishing director, Advertising Age, will be a panelist debating "Advertising: Agent or Victim of Change?" along with Derek Bowden, deputy chairman operations Europe, Saatchi & Saatchi Advertising; Bob Colvin, senior VP, ICM Worldwide Marketing & Licensing; and Charles Hochmann, chief executive, Carat International.

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