AAA Michigan taps new AOR

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Auto insurer AAA Michigan, Detroit, tapped TraverRohrback, Kalamazoo, Mich., to be its agency of record. Incumbent Simons Michelson Zieve, Troy, was the other finalist in the review for the estimated $4 million account, involving creative, media, collateral and strategic planning.

Copyright March 1999, Crain Communications Inc.

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