Agencies' Multicultural Mix Called 'Unacceptable'
April 19, 2001
NAPLES, Fla. (AdAge.com) -- The American Association of Advertising Agencies kicked off the first full day of its 83rd annual management conference
|Photo: Doug Goodman..|
|O. Burtch Drake criticized top agencies.
In his opening remarks, AAAA president-CEO, O. Burtch Drake, chastised the ad industry's track record on diversity. He said the percentage of multicultural employees working in the top 100 ad agencies has leveled off at 16.3% while the multicultural population in the U.S. now stands at 28.6%.
"These figures are unacceptable," he said.
Mr. Drake called on member agencies
About 326 executives are attending the event, down from 460 in 2000, in part a reflection of the weakened economy. A AAAA spokesman attribited the lower turnout to several other factors, including fewer media executives in attendance and a smaller representation from Canadian agency executives, who had a strong presence at last year's meeting in Bermuda.
-- Laura Petrecca, Laura Hughes and Scott Donaton
Copyright April 2001, Crain Communications Inc.