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AAAF Awards: A PARTNERSHIP IS NAMED TOP CREATIVE SHOP

Published on .

The Asian-American Advertising Federation named the A Partnership as its first Creative Agency of the Year at the group's Oct. 3 conference. The independent New York agency won the award based on its commercials for the U.S. Postal Service. One spot followed a blue U.S. mailbox through five Asian countries, linking immigrants with their homelands. In another, an Asian office worker tries to scrimp on shipping costs by cramming so many Statue of Liberty figurines into a box that they pop out with a "boing," even spearing one woman.

Other awards:

Marketer of the Year: State Farm Insurance, for its high-profile in the Asian-American market.

Newsmaker of the Year: Bank of America, for quadrupling its multicultural marketing budget to $40 million this year.

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