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AAI GEARS UP FOR 1997

Published on .

This month Ad Age International welcomes two new staff members as part of our expansion for 1997. Jaclyn Park joins as copy chief from Dow Jones/Hearst's Smart Money personal finance magazine, where she was copy editor. Gayle Mahoney, a freelance designer, becomes design/production director. Ad Age International will offer even more in-depth, timely coverage of international marketing strategy through increased frequency, new special reports and more conferences.

Four special reports-on international cable and satellite TV, Europe, Asia and Latin America-will become separate issues as we move from monthly publication to 16 issues in 1997. And the International Advertising Decisions survey, commissioned by Ad Age International in 1995, to find out how and where multinational marketers make decisions affecting advertising on a local, regional and worldwide basis will be repeated and expanded next year.

In the conference area, the Marketing 2020 series will continue with a 2020 global marketing conference in New York in March, followed by regional meetings on the Middle East in May in Dubai and Asia in San Francisco next fall.

Starting next month, Ad Age International will be produced in New York, rather than Chicago, our original home. Ms. Park and Ms. Mahoney will both be based in New York, along with Rebecca A. Fannin, who joined the magazine this summer as senior editor with special responsibility for the worldwide activities of U.S. multinationals. Ad Age International's editor, Laurel Wentz, is based in London.

Ms. Park, a graduate of Northwestern University's Medill School of Journalism, speaks Korean and has lived in Japan. Ms. Mahoney previously designed AmLaw Tech, a supplement to American Lawyer Magazine.

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