Aames to FCB

Published on .

Most Popular
Aames Financial Corp., Los Angeles, is expected to move its estimated $25 million-to-$30 million account to Foote, Cone & Belding, San Francisco, following a review. The company, which wants to branch out from its niche--lending to consumers with bad credit--into the mainstream market, has been handling advertising on a project basis. Select Resources International, West Hollywood, handled the review.

Copyright March 1997, Crain Communications Inc.

In this article: