Williams Television Time said infomerical company Kent & Spiegel Direct has sold "enough Ab Trainers on its Internet site in less than two weeks to pass break-even on its creative investment," said Ellen Barre, interactive services director at Williams. The Williams TV Shopping site
hosts many products being sold by its clients. In addition to tagging the Ab Trainer infomercial with its URL, Williams also buys online links at sites including Women's Wire and Net Noir.
Copyright June 1996 Crain Communications Inc.