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ABBY KOHNSTAMM

Published on .

IBM Corp.

Title: Senior VP-marketing

Worldwide budget: $760 million

Agency: Ogilvy & Mather Worldwide

Power play: Consolidated agencies for direct, Web and trade shows, following a similar move in 1994 on advertising, harnessing a narrow band of partners to integrate worldwide marketing and deliver a unified brand message.

Years on list: Four.

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