Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

IBM Corp.

Title: Senior VP-marketing

Worldwide budget: $760 million

Agency: Ogilvy & Mather Worldwide

Power play: Consolidated agencies for direct, Web and trade shows, following a similar move in 1994 on advertising, harnessing a narrow band of partners to integrate worldwide marketing and deliver a unified brand message.

Years on list: Four.

Most Popular
In this article: