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ABC, American Airlines promo deal

Published on .

ABC TV and American Airlines formed the ABC AAdvantage Club as a promotion for the fall TV season. Club members earn miles by watching particular programs and then answering questions about show details. Mileage awards could be used to purchase ABC merchandise or take ABC-themed trips to program tapings and ABC-covered sports events. ABC has been the exclusive supplier of in-flight network programming on American since May 1996.

Copyright June 1997, Crain Communications Inc.

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