×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ABC eyes $2 million per Super Bowl :30

Published on .

ABC is considering charging $2 million for a 30-second spot on the Super Bowl, set for Jan. 30, 2000, in Atlanta. That's up 25% from the average $1.6 million marketers paid per :30 for this year's big game on Fox. Anheuser-Busch, forced into a bidding war with rival Miller Brewing Co., paid $2 million for each of its spots this year. An ABC sales executive would not comment, but a number of buyers said a $2 million price tag would not surprise them. A-B already has committed to next year's Super Bowl, and McDonald's Corp. is said to be looking to buy four spots. Said one buyer: ``ABC will be looking to mitigate its price by trying to coax us into package deals, including other Super Bowl programming on ABC and ESPN.''

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: