ABC eyes $2 million per Super Bowl :30

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ABC is considering charging $2 million for a 30-second spot on the Super Bowl, set for Jan. 30, 2000, in Atlanta. That's up 25% from the average $1.6 million marketers paid per :30 for this year's big game on Fox. Anheuser-Busch, forced into a bidding war with rival Miller Brewing Co., paid $2 million for each of its spots this year. An ABC sales executive would not comment, but a number of buyers said a $2 million price tag would not surprise them. A-B already has committed to next year's Super Bowl, and McDonald's Corp. is said to be looking to buy four spots. Said one buyer: ``ABC will be looking to mitigate its price by trying to coax us into package deals, including other Super Bowl programming on ABC and ESPN.''

Copyright April 1999, Crain Communications Inc.

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