Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ABC lets J&J sponsor 'Gideon's' debut

Published on .

For the launch of its 1-hour hospital drama, "Gideon's Crossing,'' in October, ABC is offering a single presenting sponsorship to Johnson & Johnson, according to several executives. The first episode comes from an extra-long pilot centering on a man's fight with cancer; ABC decided to leave the episode untouched and put together the special offer. J&J will get 60-second spots at the beginning and end of the debut, as well as future promotional tie-ins. An ABC spokesman was unavailable for comment.

Copyright September 2000, Crain Communications Inc.

Most Popular
In this article: