ABC lines up sponsors for college football championship series

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ABC Sports has signed up a number of new advertisers to long-term deals for its College Bowl Championship Series, to be launched in January. Among them: Coors Brewing Co., National Car Rental System and Sears, Roebuck & Co. Sears' four-year deal is valued at $20 million. ABC is said to have sold 80% to 90% of its inventory.

Copyright September 1998, Crain Communications Inc.

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