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ABC links with KFC for Friday shows

Published on .

Helping to re-start its Friday night prime-time lineup this fall, ABC has inked a $25 million TV consumer promotion deal with Tricon Global Restaurants' KFC Corp. For September, KFC will be redesigning all its chicken bucket lids to reflect the style of ABC's yellow-and-black on-air promos and IDs. KFC's deal, to promote its new "Twister" wrap, includes a contest for consumers to match plot "twists" to Friday night shows illustrated on the buckets.

Copyright July 2000, Crain Communications Inc.

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