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ABC picks TBWA Chiat/Day

Published on .

TBWA Chiat/Day, New York, has won the $35 million ABC Television Network account. Other finalists were: incumbent Grey Entertainment (pitching with Grey Advertising), Merkley Newman Harty, and Fallon McElligott Berlin, all New York, and the Martin Agency, Richmond, Va.

Copyright April 1997, Crain Communications Inc.

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