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ABC Radio to launch network specializing in urban market

Published on .

ABC Radio Networks, Dallas, will launch the Urban Advantage Network on Jan. 1. in a move to provide advertisers easier access to the urban market. The network will enable marketers to reach listeners more efficiently by making targeted media buys on ABC Radio's complete line of urban programming, including the "Tom Joyner Morning Show" and "The Doug Banks Morning Show," which air on urban stations across the country. The decision to launch the UAN was backed by a recent urban listenership study that market researcher Yankelovich Partners conducted for ABC Radio, showing that about 40% of people who regularly listen to Tom Joyner and Doug Banks are very likely to buy a brand recommended by them.

Copyright October 2000, Crain Communications Inc.

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