The effort, developed in conjunction with the National Highway Traffic Safety Administration, includes 30- and 60-second radio announcements running on ABC's six national networks and syndicated programs. The network created the campaign and donated the airtime.
According to the NHTSA, distracted driving -- resulting from eating, talking or using a mobile phone while driving -- contributes to one in four collisions in the U.S., or 4,300 crashes each day. ABC has more than 4,600 station affiliates and six news, sports and entertainment networks. -- Cara Beardi
Copyright May 2001, Crain Communications Inc.