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ABC RADIO PUBLIC SERVICE CAMPAIGN AIMED AT MOTORISTS

Published on .

(May 8, 2001) -- ABC Radio Networks is launching a nationwide public service campaign to educate radio listeners about the hazards of distracted driving.

The effort, developed in conjunction with the National Highway Traffic Safety Administration, includes 30- and 60-second radio announcements running on ABC's six national networks and syndicated programs. The network created the campaign and donated the airtime.

According to the NHTSA, distracted driving -- resulting from eating, talking or using a mobile phone while driving -- contributes to one in four collisions in the U.S., or 4,300 crashes each day. ABC has more than 4,600 station affiliates and six news, sports and entertainment networks. -- Cara Beardi

Copyright May 2001, Crain Communications Inc.

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