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ABC recommends measurement standards

Published on .

The Audit Bureau of Circulations' board has recommended passage of a proposal to adopt four measurement standards for online advertising, and to modify ABC Interactive advertiser activity reports. At its recent board meeting in Chicago, ABC proposed separate measurement standards for the following activity: ad insertion, download, request and display. Also, the board recommended that ABC Interactive reports contain the expanded information.

Copyright November 1998, Crain Communications Inc.

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