ABC sees ad shortage for ‘The Mole’

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Unlike CBS' "Survivor: The Australian Outback," ABC was unable to sell any big advertising sponsorships for its limited series "The Mole" - the first of a number of new network reality-limited series - according to advertising executives. Those packages, initially priced in at $2.1 million, were difficult to sell because of a weak marketplace. However, through show cancellations and other make-good commitments, ABC was able to secure advertising for the limited series.

Copyright January 2001, Crain Communications Inc.

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