Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ABC Shoppers sold

Published on .

Direct marketing giant Harte-Hanks, San Antonio, Tex., signed an agreement with ABC Inc., a subsidiary of Walt Disney Co., to acquire ABC Shoppers Group for about $104 million. The group publishes free-circulation publications, including the Pennysaver, Bargain Bulletin and El Informador, reaching almost 2.5 million households in California and the Midwest.

Copyright July 1997, Crain Communications Inc.

Most Popular
In this article: