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ABC Shoppers sold

Published on .

Direct marketing giant Harte-Hanks, San Antonio, Tex., signed an agreement with ABC Inc., a subsidiary of Walt Disney Co., to acquire ABC Shoppers Group for about $104 million. The group publishes free-circulation publications, including the Pennysaver, Bargain Bulletin and El Informador, reaching almost 2.5 million households in California and the Midwest.

Copyright July 1997, Crain Communications Inc.

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