Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ABC Sports launches enhanced TV programming

Published on .

ABC Sports on Jan. 4 will debut Enhanced TV PrimeTime Football, a new interactive application on ESPN.com to accompany the live ABC Sports telecast of the Tostitos Fiesta Bowl. Enhanced TV PrimeTime Football lets fans access specially created content such as team statistics and trivia over the Internet that is synchronized with the ABC Sports telecast. Enhanced TV will be developed for future ABC Sports and ESPN programming.

Copyright December 1998, Crain Communications Inc.

Most Popular
In this article: