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ABC struggles to secure advertising for ‘The Mole’

Published on .

Unlike CBS's "Survivor: The Australian Outback," ABC has been unable to sell any big advertising sponsorships for its limited series, "The Mole--the first of a number of new network reality-limited series--according to advertising executives. Those packages, initially priced in at $2.1 million, were difficult to sell because of a weak marketplace. However, through show cancellations and other makegood commitments, ABC has able to secure advertising for the series, which debuts tomorrow.

Copyright January 2001, Crain Communications Inc.

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