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ABCNews/ESPN pitching gateway sales

Published on .

ABCNews/ESPN Internet Ventures has launched a new ``gateway sales'' program that features advertiser links across its four properties, including ABC Internet Ventures, ESPN Internet Ventures, ABC.com and Disney Online, said Rich LeFurgy, senior VP-advertising for ABCNews/ ESPN. Under the program, advertisers can buy high-visibility links in categories including travel, auto sales and financial services, and ABCNews/ESPN will be paid for both placement and performance, which could include fees per click, search or transaction, Mr. LeFurgy said.

Copyright January 1998, Crain Communications Inc.

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