ABCNews/ESPN pitching gateway sales

Published on .

ABCNews/ESPN Internet Ventures has launched a new ``gateway sales'' program that features advertiser links across its four properties, including ABC Internet Ventures, ESPN Internet Ventures, ABC.com and Disney Online, said Rich LeFurgy, senior VP-advertising for ABCNews/ ESPN. Under the program, advertisers can buy high-visibility links in categories including travel, auto sales and financial services, and ABCNews/ESPN will be paid for both placement and performance, which could include fees per click, search or transaction, Mr. LeFurgy said.

Copyright January 1998, Crain Communications Inc.

Most Popular
In this article: