Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ABCNEWS.com launches first ad campaign

Published on .

ABCNEWS.com has launched its first major advertising campaign. The campaign, designed by Solutions Marketing, a division of Stamford, Conn.-based Grey Advertising, features the tag line, ``Ready when you are.'' Initial local ads will run on New York bus sides, on subway MetroCards and on coffee cups at suburban train stations and city street vendors. National advertising will include promotional spots on ABC Television and Web banner ads across Buena Vista Internet Group sites.

Copyright March 1999, Crain Communications Inc.

Most Popular
In this article: