launches first ad campaign

Published on .

Most Popular has launched its first major advertising campaign. The campaign, designed by Solutions Marketing, a division of Stamford, Conn.-based Grey Advertising, features the tag line, ``Ready when you are.'' Initial local ads will run on New York bus sides, on subway MetroCards and on coffee cups at suburban train stations and city street vendors. National advertising will include promotional spots on ABC Television and Web banner ads across Buena Vista Internet Group sites.

Copyright March 1999, Crain Communications Inc.

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