ABCNews.com nets 9 charter sponsors

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Nine advertisers have signed on to ABC News' Web site, which launches Thursday. The advertisers--AT&T, Charles Schwab & Co., Lombard Financial, Smith Barney, U S West, MasterCard International, Volvo Cars North America, Eddie Bauer and Free Ride--bought charter packages covering a minimum of two months. Rate card ranges from $10,000 per month with 225,000 guaranteed impressions to $40,000 per month with 1 million guaranteed impressions.

The site, a joint effort of Starwave Corp. and ABC News, will launch with a bang: There are tie-ins with both America Online and Netscape Communications Corp. to bolster its presence online. ABC must catch up to CNN and MSNBC, both of which have had online news operations running for some time now.

The site will also launch a co-branded news area from The Street.com that will offer about five stories a day. The Street launched last year as a service that charges a $12.95 monthly fee; it now has about 4,200 subscribers. The Street.com won't sell any ads for its area on the ABC News site, said COO and VP-Marketing Brendan Amyot, but he does expect that The Street.com will gain new subscribers who read his site's branded news section.

Copyright May 1997, Crain Communications Inc.

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