The site, a joint effort of Starwave Corp. and ABC News, will launch with a bang: There are tie-ins with both America Online and Netscape Communications Corp. to bolster its presence online. ABC must catch up to CNN and MSNBC, both of which have had online news operations running for some time now.
The site will also launch a co-branded news area from The Street.com that will offer about five stories a day. The Street launched last year as a service that charges a $12.95 monthly fee; it now has about 4,200 subscribers. The Street.com won't sell any ads for its area on the ABC News site, said COO and VP-Marketing Brendan Amyot, but he does expect that The Street.com will gain new subscribers who read his site's branded news section.
Copyright May 1997, Crain Communications Inc.