ABOVETHEFOLD.NET TO USE L90'S AD-TRACKING TOOL

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(May 8, 2001) -- Canadian-based AbovetheFold.net has agreed to use the adMonitor service of ad network L90, Los Angeles. The company will use the tool to help advertisers target users of their sports, youth and gaming sites. AdMonitor will serve and track marketing programs, including sponsorships, e-newsletters, microsites and sweepstakes. -- Adrienne Mand

Copyright May 2001, Crain Communications Inc.

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