The company will employ 110 people, including 45 journalists, to develop site content. The president of the company is Fernando Gonzalez, formerly director of strategic planning and new businessdevelopment at Abril Group.
The company has already established advertising partnerships with Nestle, Procter & Gamble Co., El Sitio, investment site InvestShop and Latinstocks. The company's target for ad revenue this year is $4 million.
Abril's next step is to expand Idealyze into Argentina and Mexico.
Copyright May 2000, Crain Communications Inc.