NEW YORK-Michael Rooney last week started as group publisher of Field & Stream and Outdoor Life, the largest and third-largest titles, respectively, at Times Mirror Magazines. The appointment confimed rumors that he would be named to the post.
Mr. Rooney, 46, was VP-publisher of Discover at Disney Magazine Publishing. No successor was named immediately. He succeeds Brendan Banahan, who was publisher of the two flagship titles for three years but left Feb. 28 in a surprise shake-up.
Mr. Rooney said he's looking for an advertising director for Field & Stream and Outdoor Life, a post vacant for several months.
Other people moving:
Gordon Lee Jones III to VP-publisher, Entrepreneur, Irvine, Calif., from New York sales manager, Newsweek. He succeeds James L. Fitzpatrick, who left. Mr. Jones, known as Lee, will be based in New York.
Karl Spangenberg to publisher, a vacant post at Cahners Publishing Co.'s Datamation, Newton, Mass., from VP, McGraw-Hill's Construction Information Group, New York.
Jacqueline McCord Leo, 47, to senior VP-editorial director, a new post at The New York Times Co. Women's Magazines, New York, from editor in chief, Family Circle.
Joe Abruzzo, 45, to senior VP-director of research, Network Television Association, New York, from director of analytic services, Nielsen Marketing Research, Norwalk, Conn. He succeeds Steve Singer, who left.
Mark Rowlands to senior VP-director, Dodge media planning, a new post at PentaCom, Southfield, Mich., BBDO North America's dedicated media unit for Chrysler Corp., from senior VP-media director, BBDO Worldwide. Also at PentaCom: Deborah Jones to senior VP-director of print buying, a new post, from media planning supervisor for Chrysler/Plymouth, Bozell Worldwide, Troy.
Suzan Mischer resigned as VP-entertainment and information specials of CBS Entertainment, Los Angeles, effective April 1.
Brian Margolis to VP-development, a new post at Delphi Internet Services Corp., Cambridge, Mass., from business director, News America New Media, New York.
Michael O. Lynch to VP-events, a new post at Radio City Music Hall Productions, New York, from VP-promotions and events, Playboy Enterprises, Los Angeles.
Diane Von Furstenberg to creative planning director, a new post at Q2, New York, a home shopping network being spun out of QVC. The designer is a close friend of QVC Chairman Barry Diller.
Stephanie Diamond to regional sales manager, a new post at Redgate Communication Corp.'s Interactive Information Networks, Vero Beach, Fla., from VP-sales and marketing, I-MODE Retrieval Systems.
Doug Burke, 39, to retail advertising manager, a new post at The Dallas Morning News, from general advertising director. Chuck Gerardi, 33, succeeds Mr. Burke and becomes general advertising manager, from assistant general advertising director. Dial Amos Jr., 51, succeeds Mr. Gerardi, from retail sales manager. Also: Perry Williams, 48, to sales development manager, a new post, from senior VP-market development, Competitive Media.
Mary Sadeghy to director of marketing, a new post at Scholastic Productions, New York, from manager of marketing, MCA/Universal Merchandising, Studio City, Calif. Also at Scholastic: Janis Abrams to director of creative and strategic services, a new post, from national marketing director, WNET, New York.
Mary W. Anderson to senior general attorney-managing director, NBC Cable & Business Development, a new post at NBC Inc., New York, from general attorney.
McCracken for CME
BLOOMINGTON, Minn.-McCracken Brooks Communications is looking for a successor to M. Jo-Anne Ebensteiner, VP-creative director, who left the 50-employee shop for Campbell Mithun Esty's CME Promotion Marketing, Minneapolis, and the new post of VP-creative director.
McCracken was named Advertising Age's Promotion Agency of the Year in 1990. It was also named Sales Promotion Agency of the Year by the American Marketing Association in 1992 and 1993.
Also at CME, Mark McLaughlin, 35, has been promoted to exec VP-director of media services in the New York office, from senior VP-associate media director at D'Arcy Masius Benton & Bowles. He succeeds Tom Winner, who left to become director of national broadcast for Anheuser-Busch Cos.' Busch Media unit.
Mr. McLaughlin took a leave from D'Arcy to be media director for former President Bush's unsuccessful re-election bid in 1992.
Other people moving:
Kathleen Campbell, 36, to senior VP-group media director, Ogilvy & Mather, Chicago, from senior VP-planning group director, Young & Rubicam, New York, succeeding David Wurfel, who left to become media director, Boston Chicken, Naperville, Ill.; Susan Carey to VP-media director, a new post at O&M, Detroit, from a consultant.
Jonathan B. Cranin, 39, to exec VP-deputy creative director, a new post at McCann-Erickson Worldwide, New York, from a similar post at Wells Rich Greene BDDP. At McCann-Erickson North America: William Cella, 43, to exec VP-broadcast and programming, a new post, from VP-sports sales, ABC. Brian Sikorski, 38, succeeds Mr. Cella, from VP-director of sports sales.
Gloria Peterkin to senior VP-media director, a new post at Ferrell Calvillo Communications, New York, from VP-media director. The agency previously was known as Calet, Hirsch & Ferrell.
Jean Pool, senior VP-director of local broadcast, J. Walter Thompson USA, New York, to the agency's U.S. board. Also: Linda Kaplan Thaler to exec VP-group creative director, a new post, from group creative director.
John Belfiore, senior VP-media director, BBDO Worldwide, New York, to the board, an additional post. Also: Chris Geraci to associate media director, a new post, from national TV supervisor; Larry Novenstern, associate director of national broadcast, and Karen Radkowsky, associate research director, to senior VPs, new posts. At BBDO, Chicago, five people were named to the new posts of co-creative director: Bill Pope, 43, from VP-executive art director; Harold Woodridge, 35, from VP-executive art director; Gary Neul, 41, from VP-associate creative director; Gwen Dawkins, 37, from senior copywriter; and John Toth, 37, from associate creative director.
Julie Mercer to senior VP-business development, a new post at W.B. Doner & Co., Baltimore, from senior VP-corporate development, Eisner & Associates.
Barbro Eddyto executive producer-broadcast department manager, a new post at Goldberg Moser O'Neill, San Francisco, from VP-senior producer, Hal Riney & Partners.
Albert Yesk to vice chairman-director of western operations, a new post at Roper Starch Worldwide, Newport Beach, Calif., from senior partner, Yankelovich Partners, Westport, Conn.
Darryl Lindberg to managing director-chief operating officer, a new post at Tracy-Locke, Dallas, a DDB Needham Agency, from managing director, DDB Needham, Sydney.
Tim Dillingham, 27, to senior art director, a new post at the Ad Store, New York, from art director, D'Arcy Masius Benton & Bowles.
Alan Burgis to managing director, the Ball Partnership Euro RSCG, Sydney, from the same title at Mojo Australia. He succeeds Peter Curry, who joined Saatchi & Saatchi Advertising as a group account director.
John Stertz and Rebecca L. Flora to co-creative directors, Fahlgren Benito, Tampa, Fla., succeeding Andy Clingempeel, who left. Mr. Stertz was a creative supervisor at sister agency Fahlgren, Columbus, Ohio. Ms. Flora was a copy chief at Altman Meder Lawrence Hill, Tampa, Fla.
Donald DeFilippo, 37, to senior art director, a new post at Bozell, Southfield, Mich., from senior art director-creative group head, McCann/SAS, Troy. Also: Bradley Hensen, 35, to senior copywriter, a new post, from senior copywriter-supervisor, McCann/SAS retail group.
Julie Pintar to media director, Ketchum Advertising, Chicago, from associate media director, McCann-Erickson Worldwide, New York. She succeeds Bob Johnson, who left.
Karen J. Abaray to production consultant, a new post at Bird Bonette Stauderman, a Westport, Conn.-based consultancy, from senior production business manager, D'Arcy Masius Benton & Bowles, New York.
Rosemarie Ryan to planning director, a new post at Angotti,Thomas, Hedge, New York, from VP-senior planner, Kirshenbaum & Bond. Also: Emma Burton to planning director, a new post, from senior VP-strategic planning director, Wells, Rich, Greene BDDP.