Accipiter enhances ad tracking product

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Accipiter has upgraded its Ad Manager product to incorporate a variety of new ad scheduling and targeting options. Ad Manager 1.1 will let site publishers deliver targeted ads based on user demographics. The software also offers real-time reporting on site activity; an ad scheduling status report; and an e-mail feature alerting advertisers when to replace or schedule more ads. Accipiter launched its service earlier this year in competition with NetGravity and others. Its clients include Happy Puppy and the newly signed AudioNet.

Copyright November 1996, Crain Communications Inc.

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