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Accipiter serves up V-Banner ads

Published on .

Accipiter, which provides Internet advertising management software, said Sept. 2 that its AdManager product will serve and monitor traffic for the InterVU V-Banner on Lycos. InterVU's V-banner video banner is being used by advertisers including Major League Baseball, Hewlett-Packard Co. and Anheuser-Busch Cos. on the Lycos site. AdManager will provide campaign and inventory management reports that Lycos' advertisers can use to manage campaigns.

Copyright September 1997, Crain Communications Inc.

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