Accompany changes name, launches campaign

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Group buying site Accompany March 27 changes its name to MobShop.com and launches an $8 million to $10 million ad campaign from Cliff Freeman & Partners, New York. The campaign consists of radio spots running in 10 markets. Three West Coast online agencies are competing for MobShop's online media account.

Copyright March 2000, Crain Communications Inc.

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