In Spain, state tobacco company Tabacalera is reviewing its $30 million media account. Contenders include Carat, Equimedia, Media Direction, Media Planning, Optimedia and incumbent CIA Medianet-work.
Notching a win are TBWA's offices in Duesseldorf and Paris, which have picked up Agfa Gevaert's business in Germany and France, ending McCann-Erickson Worldwide's hold on Agfa's $30 million pan-European consumer business. The marketer of photography film equipment also appointed Luders BBDO, Cologne, to handle corporate business in Germany. Grey Advertising's MediaCom handles Agfa's media in Germany.
Copyright October 1999, Crain Communications Inc.