ACCOUNT ACTION; MEDIA MOVES; NEW CAMPAIGNS; COMINGS & GOINGS; FOR THE RECORD

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Sprint Canada, Toronto, to Taxi L'Agence, Montreal, from Grey Advertising, Toronto, for creative on its $3 million French-speaking Quebec campaign. Grey also recently won Sprint Canada's new $5 million to $10 million business-to-business account.

Software Publishing Corp., Santa Clara, Calif., to Priscaro & Hukari, San Mateo, from Anderson & Lembke, San Francisco, which resigned the $1.5 million account to take on Microsoft Corp.

Molson Breweries, Toronto, to Vickers & Benson from BCP for its English-language Molson Dry beer account. BCP, Montreal, keeps Molson Dry in Quebec.

McDonald's Corp., Oak Brook, Ill., to Young & Rubicam Estonia, Tallinn, to usher in Estonia's first McDonald's restaurant next year.

Walt Disney Attractions, Toronto, to Saatchi & Saatchi Advertising for its new $2.2 million Canadian account. Also: CAE to Saatchi from Kelly Advertising for the commercial, military and manned space-flight simulation systems supplier's $1.5 million account. Saatchi's Montreal partner, Communications bleu blanc rouge, will handle the French Quebec business.

National Discount Brokers, New York, to Gillespie, Lawrenceville, N.J., from in-house for its estimated $10 million ad and direct marketing account.

Nestle Canada, Toronto, to MacLaren Lintas from Ogilvy & Mather effective Feb. 1 for its $6 million confectionery brands account. MacLaren drops Hershey Canada brands Oh Henry!, Reese Peanut Butter Cups, Skor and Twizzler and keeps several Nestle pet food, nutrition, dairy and beverage brands. Hershey may hold a small review among local shops in January.

Krystal Co., Chattanooga, Tenn., to Oglivy & Mather, Atlanta, from Publicis/Bloom, Dallas, for its $7 million restaurant account.

Golf Channel, Orlando, to Crispin & Porter, Coconut Grove, Fla., as first agency of record. The premium cable network is scheduled for a January 17 rollout nationwide.

ABC's "Home Improvement" appears to be losing its prime-time dominance nine weeks into the season. "Home Improvement," which began the season with Nielsen ratings in the 20 to 23 range, fell in recent weeks to below a 19 rating. For the week ended Nov. 20, the show was fourth with an 18.6 Nielsen rating, trailing two episodes of NBC's "Seinfeld" and one of CBS' "60 Minutes." The falloff does not appear to be due to NBC's positioning of "Frasier" opposite "Home Improvement's" 9 p.m. (ET) Tuesday slot, but may have been caused by CBS sweeps programming including "Scarlett."

Political spots with graphic abortion imagery can be contained to time periods when children are less likely to be watching TV, but stations may not reschedule the commercials out of disagreement with the candidate's position, the Federal Communications Commission ruled. The dispute arose in 1992 after Michael Bailey's unsuccessful campaign for Congress in Indiana.

CBS and NBC last week agreed to a station swap that will lead to affiliation switches in four major markets sometime next year-Philadelphia, Salt Lake City, Denver and Miami. All the CBS stations will become part of the recently formed joint venture of CBS and Group W, and be operated by Group W. The move means NBC will be the only network on VHF stations in all 25 top markets.

Multimedia Entertainment, New York, signed a one-year deal to take over the Times Square space once occupied by Joe Camel to advertise its seven talk show personalities: Phil Donahue, Sally Jesse Raphael, Sally Porter, Susan Powter, Rush Limbaugh, Jerry Springer and Dennis Prager, and its newly launched cable Talk Channel.

Cox Cable Communications, Atlanta, and Jones International Networks, Englewood, Colo., will merge their infomercial businesses, Consumer Information Network and Jones' Intercable's Product Information Network, to form a 24-hour advertising program network available to 2.3 million U.S. homes.

USAir last week launched a series of page ads in more than 50 newspapers defending its safety record. This week, additional ads feature statements from employee groups. McCann-Erickson Worldwide, New York, created the estimated $1 million campaign.

Nike, Beaverton, Ore., last week began its fall basketball line ad campaign from Wieden & Kennedy, Portland, Ore. TV spots are customized for the nine largest markets, each showcasing a hometown NBA hero with a tag for a local retailer. Retired NBA star George Gervin is featured in all 14 commercials.

Reebok, Stoughton, Mass., introduced Kamikaze Kemp, a new line of basketball shoes and apparel built around NBA star Shawn Kemp. A TV spot began last week from Leo Burnett USA, Chicago.

Converse, North Reading, Mass., last week broke a spot created by Houston Effler Herstek & Favat, Boston, for its new Sky Rider basketball shoe starring Isaiah "J.R." Rider of the Minnesota Timberwolves.

Jeff Tripician to VP-marketing, International Dairy Foods Association, Washington, from senior product manager, Borden, Columbus, Ohio. He succeeds Dawn Brydon, who left.

Wendy Wallis to senior VP-international director on the McDonald's business at DDB Needham Worldwide, Chicago, from VP-management representative. Ms. Wallis assumes the duties of Jack Hetherington, now VP-manager creative business, Rubin Postaer & Associates, Santa Monica, Calif.

Tom Krehbiel, 33, and Anthony Kuhn to senior partners-management supervisors for advertising and merchandising for Jeep and Eagle, respectively, new posts at Bozell Worldwide, Southfield, Mich., from partners-management supervisors.

Neil Saunders, 35, to senior planner, a new post at Goldberg Moser O'Neill, San Francisco, from VP-account planner on the Apple computer and Blue Cross of California accounts, BBDO Worldwide, Los Angeles. (For more people news, see Page 36.)

Justice Department requested more information on Redmond, Wash.-based Microsoft Corp.'s planned $1.5 billion purchase of Intuit, Menlo Park, Calif., the dominant marketer of personal-finance software. Microsoft believes the deal will clear antitrust scrutiny.

American Express Bank International, New York, settled a civil money-laundering case with the Texas U.S. attorney by agreeing to pay $36 million, including a $7 million fine, reportedly the largest levied against a U.S. financial institution. It admitted no wrongdoing.

Kmart Corp., Troy, Mich., formed a task force of top executives headed by Joseph Antonini, chairman, president and CEO, and Marvin Rich, the new exec VP-strategic planning, to oversee an $800 million cost-cutting program. Kmart also said David Carlson, senior VP-corporate information systems, and F. Kevin Browett, VP-hardlines merchandising, have left the company.

American Tobacco Co. is testing a half-size pack of cigarettes under the brand name Special 10s in Albany, N.Y., and northern California. Similar tests by other companies have ended with no action.

Kohlberg, Kravis, Roberts & Co.'s $2 billion tender offer for Borden, exchanging KKR shares in RJR Nabisco Holdings Corp. for Borden shares, won Securities & Exchange Commission approval last week. The deal faces opposition from some Borden shareholders, and financier Paul B. Kazarian is expected to make a formal bid for the company soon.

Citicorp Diners Club, Chicago, last week labeled "deceptive" a newspaper ad for American Express' Membership Miles program, and responded with its own ad in The Wall Street Journal. The AmEx ad, from Bronner Slosberg Humphrey, Boston, claimed "only the American Express Card rewards you with such a choice of airlines to fly on, hotels to stay in and experiences to enjoy." But Diners Club says it offers mileage on 17 airlines vs. AmEx's six, and points from 10 hotels vs. AmEx's five. Foote, Cone & Belding, Chicago, is Diners Club's agency.

Kemper Corp., Long Grove, Ill., will have to continue shoring up its basic businesses to attract top dollar in a sale after Conseco's $3.25 billion bid to acquire Kemper disintegrated, Crain's Chicago Business reported.

Nissan Motor Corp. in USA's Infiniti said it plans to add a sport-utility vehicle in late 1996, getting a jump on other luxury car marketers exploring the booming category. Mercedes-Benz plans to introduce a U.S.-made 4WD in '97, and BMW is likely to add a model from its recently acquired Rover Group, marketer of Land Rover.

Wendy's International, Dublin, Ohio, last week instructed corporate and franchised stores nationwide to stop selling hot chocolate, following an investigation by a Chicago TV station that found Wendy's units serving the beverage at around 186 degrees. Wendy's will resume selling hot chocolate once it corrects the serving temperature, usually about 150 degrees.

Haagen-Dazs Co., Teaneck, N.J., agreed to settle Federal Trade Commission charges that the company made false and misleading low-fat claims for its frozen yogurt products. Haagen-Dazs agreed not to misrepresent fat, cholesterol or calorie content of its products in future ads. BBDO Worldwide, New York, handles Haagen-Dazs' account, now in review.

Walt Disney Co. last week reported net income of $1.1 billion for the fiscal year ended Sept. 30, a 25% increase. Revenue was up 18% to $10.1 billion. Filmed entertainment and consumer products divisions drove growth as its animated properties offset lower attendance at the company's theme parks.

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