ACCOUNT ACTION;MEDIA MOVES;COMINGS & GOINGS;FOR THE RECORD;NEW CAMPAIGNS

Published on .

Most Popular
ACCOUNT ACTION

3M, St. Paul, Minn., has narrowed the review of its $40 million to $50 million global advertising account to finalists Leo Burnett USA, Chicago, Grey Advertising, New York, and Bozell Worldwide, New York and Minneapolis. Incumbent Campbell Mithun Esty, Minneapolis, didn't make the final list.

Star Market, Cambridge, Mass., will soon begin a review of its $2.5 million broadcast account, after ending an eight-year relationship with Greenberg Seronick & Partners, Boston.

Roy Rogers Restaurants, Lithnicum, Md., to Earle Palmer Brown, Bethesda, from Time Buying Services, New York, for the Hardee's Food Systems unit's $15 million media buying assignment.

Royal Mistic Beverages, New York, to Krimstein/Clapps from Avrett, Free & Ginsberg for its estimated $8 million to $10 million account.

Mergent International, Rocky Hill, Conn., to Duval Woglom Brueckner & Partners, Boston, first agency of record for the PC information security provider's $3 million advertising account.

Virgin Interactive Entertainment, Irvine, Calif., to Team One, El Segundo, from in-house for the CD-ROM marketer's $3 million account.

Chicago Bulls to DiMeo Rosen Partners, Chicago, from in-house for the NBA franchise's account.

NordicTrack, Chaska, Minn., to Ross Roy Communications, Bloomfield Hills, Mich., from W.B. Doner & Co., Southfield, for its retail advertising account, and a new loyalty program.

Quaker Oats Co. of Canada, Toronto, to Kirshenbaum & Bond, New York, for its new TV advertising account for Snapple in English-speaking Canada.

Call Interactive, Omaha, to Taylor, Dougherty & Partners, Harrison, N.Y., first agency of record for primarily business-targeted advertising for the interactive calling service.

L'eggs Products, Winston-Salem, N.C., to del Rivero Messianu Advertising, Coral Gables, Fla., first Hispanic agency of record.

MEDIA MOVES

America Online reported a loss of $2.8 million for the first quarter, compared with a $1.3 million gain for the same period a year ago, citing special costs related to acquisitions of $7.6 million. Revenues for the period rose 236% to $106.4 million, with a record 734,000 new subscribers added.

Paramount Pictures saw Gump happen all over again last week. Paramount shipped 15 million videos of its Academy Award-winning blockbuster "Forrest Gump" on April 27, and by May 2 more than 7 million had been sold. The video has no promotion support from marketers, since Paramount said it wanted to avoid commercialization. The studio is backing the video with a $6 million radio campaign created in-house.

Dow Jones & Co. added its ninth daily newspaper to the network that publishes Wall Street Journal Americas, a Spanish-language international business news section that appears in Latin American newspapers Monday through Friday. , a 70,000 circulation daily based in Santo Domingo, Dominican Republic, begins carrying the section today.

Bauer Publishing, Englewood Cliffs, N.J., to Zenith Media USA, New York, for the consumer magazine publisher's media planning and buying account. Previously, buying was handled on an ad-hoc basis.

Hanover Direct, the specialty catalog marketer based in Weehawken, N.J., is branching into magazine publishing with a 650,000 controlled-circulation, ad-supported men's lifestyle title. Matter for Men, sent mainly to Hanover's active customer list, will appear in September and December and expand to six or seven issues next year.

Craig Vander Ploed to advertising director of Inside Sports, Evanston, Ill., from managing director of the Magazine Consultancy, New York.

COMINGS & GOINGS

Nick Brookes to chairman-CEO, Brown & Williamson Tobacco Co., Louisville, Ky., from director of new-business development at parent B.A.T Industries. Mr. Brookes succeeds Tommy Sandefur, retired May 1 for health reasons.

Lars Nyberg, 43, to chairman-CEO, AT&T Global Information Solutions, Dayton, Ohio, from chairman-CEO of Philips Electronics' Communications Systems division in Europe. He succeeds Jerre L. Stead, who resigned in January. Interim AT&T Global Information head Bill O'Shea, 47, resumes his role as senior VP-worldwide marketing.

Lee A. Shobe to chairman of DowBrands, Indianapolis. Mr. Shobe will remain CEO. He succeeds Joe Downey, who is retiring. Also, Mike A. McLain to the new post of president-chief operating officer, from group VP of DowBrands Europe.

J.J. Jordan, 35, to executive creative director of J. Walter Thompson USA, New York, from senior partner, executive group creative director. Mr. Jordan will be assuming the duties of Jim Patterson, JWT worldwide creative director and North America chairman.

Daniel Dennison to VP-research and development, Coca-Cola Co.'s product integrity division, Atlanta, a new post, from director-research and development. Also, Larry S. McWilliams to senior VP of sales, a new post at Coca-Cola Foods, Houston, from VP-sales at Pillsbury, Minneapolis. (For more people news, see Page 31.)

FOR THE RECORD

Hoechst AG, Marion Merrell Dow and Dow Chemical Co. announced an agreement for Hoechst, the Frankfurt-based pharmaceutical company, to acquire outstanding shares of Marion Merrell Dow for $25.75 per share. The acquisition, pending approval, should boost Hoechst's annual sales to approximately $10 billion.

Bally's Health & Tennis Corp. has signed a deal with the Women's Professional Volleyball Association to sponsor the Women's Pro Beach Volleyball Tour, including title sponsorship of three of the 14 events and the national championship tourney.

PepsiCo reported a 28% increase in net income for its first-quarter earnings, rising to $321.1 million. The profit uptick was attributed to solid performances in the beverage market. Overall, sales climbed 8% to $6.19 billion.

Digital Equipment Corp. announced its U.S. PC catalog operation will be handled by PCs Compleat, a Marlborough, Mass., telemarketer of PCs. Based in Merrimack, N.H., Digital's 4-year-old PC catalog operation will reassign its 60 employees to PCs Compleat. A Digital spokesman said the deal involves no financial transaction.

Blockbuster Entertainment Group has awarded exclusive Thailand franchise development rights to Sun-Master Entertainment, Bangkok. The enterprise can develop up to 105 outlets in the Thai market.

Coca-Cola Co. made its plans for hosting an Olympic theme park for the 1996 Summer Games official last week. The 12-acre Olympic City will be set to open in downtown Atlanta in May 1996, featuring virtual reality games and an Athletes Village.

NEW CAMPAIGNS

Nissan Motor Corp. USA's Infiniti division today unveils an outdoor board with $30,000 in $1, $5 and $100 bills attached and two armed guards providing security. The board, created by Chiat/Day, Venice, Calif., on the Sunset Strip in West Hollywood, kicks off the introduction of the luxury carmaker's I30 sedan. Infiniti will take the board down after a week and donate the money to charity.

Turner Home Entertainment will launch a $20 million marketing and promotional campaign in late July to support the Aug. 1 release of Nest Entertainment's "The Swan Princess" on home video, its biggest such push ever. The Pillsbury Co. will take part in two free standing insert programs dropping in August, a rebate on the video with purchases of five Pillsbury products and a sweepstakes.

Loctite Corp. has broken a $7 million print and broadcast campaign from Rotando Partners, Stamford, Conn., for its Quicktite glue brand. The ads target category leader Super Glue, using the tagline "Stick with something simple." The ads focus on consumer complaints with Super Glue's packaging and difficulty of use.

Alaska Airlines, trying to shore up its position in the cut-rate West Coast market, May 7 broke its first new campaign in 15 years with three TV spots themed "Alaska, the last great airline," from Goodby, Silverstein & Partners, San Francisco. Budget is estimated at $10 million to $15 million.

SunAmerica unveiled an $8.5 million campaign to advertise its retirement planning financial services May 7 during the NBA playoffs. The campaign, created by Asher/Gould, Los Angeles, for the $25 billion financial company, sounds a "wake-up call" for 45-to-64-year-olds who have not yet begun saving.

Anheuser-Busch is running three 30-second TV spots for Busch NA, a non-alcoholic beer, in 14 markets. The spots from Heater/Easdon, Boston, feature singing lumberjacks to dispel the "wimp factor" associated with non-alcoholic brews.

Nynex launches an ad campaign today with a series of TV commercials reminding customers of the company's plans to expand into entertainment and media with the tagline "It's your connection." The print, broadcast and direct advertising effort from Ogilvy & Mather, New York, will run in the Northeast.

Manhattan Bagel Co. is the first of the U.S.' growing bagel bakery chains to air TV ads, now running 15- and 30-second spots in New York, Philadelphia and Hartford, Conn. Parlagreco-Boal Productions, New York, created the spots for the 76-unit bagel franchise.

In this article: