ACCOUNT ACTION;MEDIA MOVES;COMINGS & GOINGS;FOR THE RECORD

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ACCOUNT ACTION

Rite Aid, Camp Hill, Pa., is reviewing its account. The retail drug chain is now handled in-house.

Coles Myer Group, Melbourne, to George Patterson Bates from Total Media, Mojo and Media Decisions for its $66 million corporate media account for 12 retail businesses, including Myer and Grace Bros. department stores, Coles Supermarkets, and Kmart and Target stores.

Epson America, Torrance, Calif., to Ammirati & Puris/Lintas, New York, from Foote, Cone & Belding, San Francisco, for its estimated $25 million to $30 million account for printers and other imaging products.

Estee Lauder, Paris, to Lowe Howard-Spink, London, for an estimated $13 million in business, including the international introduction of its Pleasures fragrance, and an international campaign for its Beautiful fragrance. Bates, New York, had handled Beautiful.

Gillette Co., London, is retaining Saatchi & Saatchi Advertising for its $8 million in U.K. business following a 90-day notice period caused by the disruption of departing high-level staffers.

Microsoft Corp., Redmond, Wash., to Grey Direct, Burbank, Calif., for the estimated $5 million to $10 million consumer direct account. The business has been handled by various agencies on a project basis since Ogilvy & Mather Direct, Los Angeles, resigned a year ago.

H.J. Heinz Co., Pittsburgh, to J. Walter Thompson USA, Chicago, from Leo Burnett Co. and Bayer Bess Vanderwarker for its consolidated Heinz Pet Products account.

MEDIA MOVES

Nissan Motor Corp. USA will produce and air an at least 13-week adventure travel TV series nationally in the first quarter of 1996 to introduce its next Pathfinder sport utility. Two prominent guests will go on an adventure in each 30-minute show, which will feature the Pathfinder and also have Nissan commercial breaks. Beverly Hills, Calif., TV producer Ted Steinberg and Chiat/Day, Venice, are creating the series.

USA Today introduced a new Monday column called Ad Tracks, which will measure the impact ads have on viewers and will feature consumer feedback on specific national advertising campaigns. The feature will calculate the effectiveness and appeal of high-profile ads with surveys compiled by USA Today and Louis Harris & Associates.

CBS is trying to kick "American Business Journal" out of its space and off its phone system, Electronic Media reported. The business magazine show, which rents office space and studios from the network, charges companies a $25,000 "underwriting fee" to be featured on the program, and CBS says it has received complaints the show has misrepresented its relationship with the network. "ABJ" says it's been careful to avoid confusion, but acknowledges its phone number should be changed and removed from the CBS phone system.

George W. Bodenheimer, 37, to senior VP-sales and marketing, ESPN, Bristol, Conn., from senior VP for affiliate sales and marketing.

Moscow's subway system began selling ad space this month. The 150-station metro system, which carries 9 million riders daily, places ads in stations, on trains and in information booths. Rates range from $12 to $1,170 monthly, according to location.

Amy Wilkins to publisher of Health, New York, from associate publisher-ad director.

Cheri McKenzie to VP-advertising for Seiko Corp. of America, Mahwah, N.J., from director of advertising for the Seiko, Pulsar and Lassale brands of watches.

COMINGS & GOINGS

Reimer Thedens, 46, to chairman-CEO, Ogilvy & Mather Direct Worldwide, from chairman of O&M Direct Europe and vice chairman of O&M Europe. He succeeds Jerome Pickholz, 62, now chairman emeritus. Andy Gilbert to VP-marketing at Dockers Footwear, Nashville, Tenn., from VP-international marketing development at Mitre Sports International.

Rod Wright to president-Europe, a new post at BDDP, Paris, from executive director, Ogilvy & Mather, New York. Mr. Wright also will join BDDP's new executive management team.

Ann T. Buivid to VP-marketing and product development for Black & Decker U.S. Household Products Group, Shelton, Conn., from VP-beverage businesses for the Campbell Soup Co., Camden, N.J.

David J. Lukiewski to VP-sales at Welch's, Concord, Mass., from national VP-sales at Reckitt & Coleman, Wayne, N.J. He replaces George Kilpatrick who left to become southern sales manager at Bama Foods, a Welch's subsidiary.

FOR THE RECORD

Procter & Gamble Co. won a round in U.S. District Court in Honolulu last week, when a judge ordered the marketer of a look-alike version of P&G's Sunny Delight fruit beverage to pull the product off store shelves by week's end. Island Maid also will pay P&G undisclosed monetary damages to settle the suit.

Uniform Commercial Code is facing possible revisions, proposed by the National Conference of Commissioners on Uniform State Laws, that would make "puffery" in advertising an express warranty or statement of fact. A tagline such as Frito-Lay's "Betcha can't eat just one" would be grounds for a lawsuit if a consumer did in fact eat just one chip. The commissioners feel advertisers need to make more responsible and careful claims. The code will go through several revision periods until October when the final vote is tentatively set.

Mercedes-Benz and Swatch watch creator Swiss Corp. for Electronics & Watchmaking Industries unveiled details on their Smart car, to begin production in France in October 1997. The autos will cost $10,300 to $13,800. The venture aims to sell 200,000 cars annually after a three-year introduction phase, marketing and selling them through a new network of franchises rather than Mercedes dealers.

Sony Music Entertainment is planning a $30 million marketing push for Michael Jackson's forthcoming double album from Epic Records, "HIStory Past, Present & Future," which includes 15 greatest hits and 15 new songs. The campaign, which includes a movie trailer, TV commercials and print ads in Entertainment Weekly, breaks during Memorial Day weekend. A live concert on Home Box Office is planned for December. The compact disc hits stores on June 20, priced at $31.50.

Sun Microsystems this week begins an estimated $40 million global branding campaign positioning the computer marketer as a network computing company. The estimated $40 million global effort, the first from new agency J. Walter Thompson USA, San Francisco, features Network, a 135-pound dog, as "business' best friend." The print campaign starts in the U.S. and rolls this fall into Europe, Asia and Latin America.

William F. Eisner Advertising & Design Museum is being planned by the Milwaukee Institute of Art & Design. The facility will be one of only two advertising and design museums in the nation, and will open in October 1996. The museum is named in honor of Mr. Eisner, a local ad executive who died in 1990.

Microsoft Corp. today begins the final round of its inaugural $100 million branding campaign with two 30-second spots on network and cable TV running through June 30, one for Office software and the other for Encarta encyclopedia. The spots, from Wieden & Kennedy, Portland, Ore., use a tongue-in-cheek children's storybook motif, presenting a far friendlier image than Microsoft's serious and much-debated initial TV effort last fall.

Republican National Committee released a $100,000 national radio ad campaign in support of the party's balanced budget resolutions. The ads, created by Greg Stevens & Co., Alexandria, Va., will run through this week on more than 600 stations and on syndicated programs.

Canada is a significant step closer to requiring generic packaging of cigarettes and other tobacco products after a major government study found the move would reduce the number of teen and adult smokers. The study concluded such a move "would have a noticeable impact by limiting the capacity of consumers to associate specific and positive images with specific brands."

Andrew Jergens Co. is introducing Jergens Naturals with Baking Soda Deodorant Skin Care Bar in June. The launch includes a restaging of Jergens Aloe & Lanolin and Vitamin E bars under the Naturals name. Marketing is estimated at $10 million, including network TV from Suissa/Miller, Santa Monica, Calif., breaking in June.

Lintas Campbell-Ewald, Warren, Mich., has reclaimed its original name and will just be known as Campbell-Ewald. Affiliated agency Lintas Marketing Communications has been renamed C-E Communications. Both remain part of the Interpublic Group of Cos.

StarKist, a division of H.J. Heinz Co., will bring back Charlie the Tuna after a 12-year hiatus in a TV and radio campaign breaking June 26 from the Tom Reilly Consortium, Chicago.

Kenny Rogers Roasters will introduce a new logo that reflects its expanded concept of "take home," as part of its $10 million national multimedia campaign launching at the end of May. The logo features a flame as a focal point and the word "Roasters."

Grant Hill, Detroit Piston player and co-NBA Rookie of the Year, will appear on 4.5 million boxes of Kellogg's Frosted Mini-Wheats cereal. The cereal will be available nationally beginning mid-June.

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