Eric Mower & Associates, Syracuse, N.Y., to Western International Media, Los Angeles, to handle $80 million in media buying, with the agency becoming Western's exclusive agency client in New York state outside the New York metropolitan area.Daewoo Corp., Wiesbaden, Germany, to Mediastar, Duesseldorf, from Equimedia, Frankfurt, for the car marketer's $50 million German media buying account.
Pepsi-Cola North America, Somers, N.Y., and Starbucks Coffee Co., Seattle, to Hal Riney & Partners, San Francisco, for the estimated $15 million to $20 million new account for ready-to-drink coffee beverages from Pepsi/Starbucks Coffee Partnership.Whitehall-Robbins Healthcare, New York, to Grey Advertising from Avrett, Free & Ginsberg and McCann-Erickson Worldwide for its Chapstick and Anacin brands, respectively, with combined billings estimated at $15 million to $20 million.
Northwest Ford Dealers Association, Portland, Ore., to EvansGroup, Seattle, from Cole & Weber for its $12 million account.McCormick & Co., Sparks, Md., to Ogilvy & Mather, Atlanta, for a national radio assignment for the food and seasonings marketer, with estimated billings of $7 million to $10 million.
Ames Department Stores, Rocky Hill, Conn., to Mintz & Hoke, Avon, Conn., and Pro Media, Needham, Mass., from W.B. Doner & Co., Southfield, Mich., for creative/production and media buying, respectively, for the retailer's $7 million broadcast account.
Uno-Ven Co., Arlington Heights, Ill., to William Eisner & Associates, Milwaukee, from Leo Burnett USA, Chicago, for its $5 million 76 brand gasoline account. Worthington Foods, Columbus, Ohio, to Fahlgren, Dublin, Ohio, from Bates USA, New York, for the package-goods marketer's $5 million account.
Catapult Entertainment, Cupertino, Calif., to Goldberg Moser O'Neill, San Francisco, as first agency for the videogame online service's estimated $3 million to $5 million account.
Cosmetic Center, Savage, Md., to Goldberg Marchesano Kohlman, Washington, from Freed & Associates, Baltimore, for the discount cosmetics retailer's estimated $1 million to $5 million print and broadcast account.Romacorp, Dallas, to Hadeler Sullivan Ewing from EvansGroup, Seattle, for its $4 million Tony Roma's restaurants brand advertising.Coors Brewing Co., Golden, Colo., to Team One, El Segundo, Calif., as first agency for its Castlemaine XXXX brand, with an initial account estimated at $1 million.
Coca-Cola Foods, Houston, to McKinney & Silver, Raleigh, N.C., for the Five Alive line of beverages, their first agency of record since the 1980s.
Gaylord Entertainment Co. said it will sell its cable TV systems in southern California, North Carolina and South Carolina to CCT Holdings Corp. for $370 million. Gaylord President-CEO E.W. Wendell said the cash from the sale will allow Gaylord to pay off debt and "eliminate negative revenue impact on our cable networks, TNN and CMT, from the cable integration rules."Radio Advertising Bureau reported another double-digit gain in revenue for November, up 16% over November 1993.Times Mirror Co., Los Angeles, said it was forming a national sales and marketing network for its newspapers. Times Mirror Marketing will promote joint sales efforts and create a database of shared marketing and advertiser account information. The newspapers involved include the Los Angeles Times, Newsday/New York Newsday and The (Baltimore) Sun. Radio Express, supplier of countdown radio programs including "Rick Dees Weekly Top 40," will launch "The World Chart Show" on nearly 1,000 stations outside the U.S. Feb. 4. The show, sponsored by Coca-Cola Co. in Latin America and various countries, is financed by ABC Radio International and Radio Express, and will be available in as many as 30 languages by mid-1995.Susan Blank to associate publisher, Redbook, New York, from associate publisher-ad director, Glamour. She succeeds Reed Foster, now associate publisher, Country Living.Dow Jones & Co. and American City Business said they were shutting down Biz effective with the January issue. The monthly small-business publication, which launched last March, was a joint venture between the two companies.
Jerry Noonan to senior VP-marketing, Nabisco Biscuit Co., East Hanover, N.J., from VP-marketing for cookies and crackers. He succeeds Douglas Conant, now president of sales, Integrated Logistics Co., Parsippany. (For more people news, see Page 34.)
The estate of the Rev. Martin Luther King Jr., Atlanta, has chosen Intellectual Properties Management to handle licensing and marketing, formerly done by the law firm of Harmon, Smith, Bridges & Wilbanks. The estate grants licenses to companies that want to use the Rev. King's image, but doesn't directly market King items.Florida Department of Commerce reported international tourism to the state dropped 10.84%, and Canadian tourism dropped 16.21%, for the first seven months of 1994, compared with the same '93 period. Safety concerns, a depressed Canadian economy and flat travel figures from South America were cited for the decline.United Parcel Service will raise domestic delivery rates 3.9% on Feb. 4 for UPS Next Day Air, 2nd Day Air and 3rd Day Select. A UPS Next Day Air letter will rise 4.7% to $11.25 and a second-day letter 4.3% to $6.
Volkswagen AG's Concept One, a stylistic throwback to the Beetle that has been approved for production some time before 2000, will be sold first in the North American market rather than Europe, where most of the company's products make their debuts.
Athletic Footwear Association reported the hiking boot segment continues to surge. Consumers bought 9.7 million pairs of boots through the first eight months of 1994, up 58% from the same period in '93. The group reported 255 million pairs of athletic footwear were sold in the first eight months of last year, down 0.6%.
NCH Promotional Services reported coupon distribution by manufacturers surged 10.1% in the second half of 1994 after declining the first half, resulting in an overall increase of 3.75% for the year. Manufacturers distributed a total of 310 billion coupons in 1994, returning to peak coupon circulation levels reached in '92.
National Pork Producers Council will make its first appearance in the Super Bowl this year, breaking a $14 million campaign themed "Taste what's next." The two 30-second spots, from Bozell, Chicago, are the council's first national marketing effort since the 1987 launch of "Pork. The other white meat."Nascar this month will announce plans for a new chain of theme restaurants aimed at auto racing fans, with the first units set to open in the Southeast. A Nascar spokesman said the restaurant concept blends with its shift in national marketing strategy to portraying auto racing as a lifestyle, not just a sport.Reebok International signed a multiyear deal with National Football League Properties to market licensed NFL apparel under the Pro Line brand. Reebok also will outfit the coaches and players of four NFL teams. The apparel will hit this fall and will be supported with national and regional advertising from Leo Burnett USA, Chicago.New Mexico Taxation & Revenue Department heard opposition from only one out-of-state media outlet during a public hearing on a proposed regulatory change to allow the state to tax the revenues of out-of-state media. The El Paso (Texas) Times opposed the move, while six in-state publishers and broadcasters favored it. A decision is expected next month.
Travel Industry Association of America last week urged its members to lobby Congress to keep intact the U.S. Department of Commerce's U.S. Travel & Tourism Administration and its $17 million ad and promotion budget.
National Fluid Milk Processor Promotion Board is breaking a $52 million public education ad campaign, targeted mostly to women, in February magazine issues themed "Milk, what a surprise!" The print ads from Bozell, New York, will appear in national magazines, and will feature celebrities such as Christie Brinkley, Naomi Campbell and Lauren Bacall wearing milk mustaches (AA, Nov. 11).
Arthur Andersen's initial advertising from Leo Burnett USA, Chicago, is slated to break Jan. 19, obliquely tying in with the Super Bowl. In the commercial, shot at Miami's Joe Robbie Stadium, site of the Jan. 29 Super Bowl, voice-over says, "We'd love to be on the big game. However, the people we want to get this message to will probably be there and would miss our commercial. So we're running it now, which demonstrates the philosophy of our business advisers. When you're smart, you always find a way to play."